Evaluation of final TV advertisement

1- Is your Advert fit for purpose? 

•  The brief was to make a 30 second chocolate advert, which is to be aired in a primetime slot to make the product more aware to the audience. This has to appeal to a newer audience as well as keeping the older audience attracted to the product. Yes our advert meets the brief as we have made the advert 30 seconds, we have also made it appeal to a newer audience, by using a young couple walking through a park, this targets a newer audience and also the older audience due to the content of the actual advert and how the audience can relate to being in a relationship and having a rough patch.  Yes I believe that our re branding of the time out advert appeals to a new audience due to the couple being interracial it is something that newer audience can relate to as you see more interracial couples now, this also appeals to a newer audience due to there being a couple itself as more people are in relationships from a young age, this is shown at the time code 0:04 where the couple are walking in the park linking arm.

2- Clarity of communication? 

•  My partners and my self pitched our ideas through a presentation slide show which showed, what our actual idea was what things we was going to use in the advert (the content of the advert) and also why we decided to use these things in this advert to get the newer audience but also keep the older audience engaged in the advert also. This is shown at the time code 1:12 of the pitch video. We pitched our ideas to one of our media teachers so that they could gather all the information about how we was going to re brand the chocolate advert and make it our own, and also what content the advert was going to have and what type of effect we was going to make the advert have on the different audience.I feel as though our idea's were conveyed effectively as we explained why we chose certain techniques and conventions, we also gave examples of what parts would have what, for example at the time code 0:08 in the pitch we spoke about what we would use each conventions for and how we would use them.

3- Appropriateness to audience compared with original intentions? 

• Our advert appealed to the intended target audience by having a young couple walking in a park. This
  
  appealed to the target audience as young people normally watch television at primetime, which means by seeing this advert they will be engaged as soon as the advert comes on they will see something that they can relate to being in a relationship this has been shown at the time code 0:08 where the couple are shown arm in arm speaking. This makes it relate to the audience because they could have linked arm in arm with a friend or boyfriend or girlfriend before. The different shot types that we included were as followed. We used the ring and the ring box as a prop to give the audience more information about why the girl was so shocked and surprised during the advert.
• close up - This was used to get the different reactions of the couples faces for example at the time code 0:12 where the girl is shocked about the boyfriends proposal. Another example is at the time code 0:24 where the boy just picks up the chocolate and eats it and walks away like nothing happened.
• low shot - This was to give the audience the idea that the boy was fine with everything as he just left the ring and chocolate and walked over it. Shown at the time code 0:28
• establishing shot - This was used to set the scene for the chocolate advert and get the audience engaged from the beginning as the couple walks into the establishing shot before it cuts to the next shot.
• pan - This was used to follow the couple whilst they were walking to make the shots flow together rather than look like they were all separate shots. Shown at the time code 0:03
• tilt - This was used to show the boy picking up the chocolate so once again it does not just look like the chocolate went from the floor straight to his hand. Show at the time code 0:20

4- Effectiveness of techniques? 

•  Throughout our advert we used several technical camera and editing language. This is shown at the time code 0:01Where the establishing shot at the beginning goes into a pan of the coupe walking, this was done to make the couple come in to the scene straight away to establish that the advert is about them. Another example of this is at the time code 0:28 where the is a low shot of the boy walking over the chocolate bar and the ring, this was done to show the audience that the boy does not care about being rejected. An example of the technical editing language that we used, was throughout the advert there is an effect that makes the corners of the shot look a bit darker than the actual shot and the middle looks normal, this has been done to give the advert a more romantic feel and also to set the scene for the viewers. Another example is at the time code0:02 - 0:05 where we use 3 shots to make it look like the the scenes is continues, this has been done to make the advert seem more like a short film and to engage the audience into watching the advert to find out what happens to the couple. The audio formats that we used were a voice over at the time code 0:27 where the slogan of the advert is read, this has been done to give the audience a feel of the advert and not just reading it. We also used jazzy music throughout the advert to give the advert a more romantic feeling from the beginning, however at the time code 0:21 the music gets more upbeat when the boy eats the chocolate bar after being rejected.During the advert we only used one graphic, this graphic said the slogan of the chocolate bar "everyone needs a time out". This was shown at the time code 0:29 which was the last shot of the advert (pack shot) this was so that the audience can remember what the advert is and what it is about. We chose to use these certain things so that the advert can be more romantic for the views and so that the views can also relate to what is going on in the advert. The impact this had on our final product was that it added more of a romantic feel to the advert and that it was simple but effective in the style that my group was trying to achieve.

5- Effectiveness of content? 

• Our advert which was filmed in the style of a short movie, was about a couple that are walking through the park, when the boy then decides to propose to the girlfriend, who then rejected him gave him the time out chocolate bar and walked away, the boy then picks up the chocolate bar eats it and walks away like nothing had happened, our advert kind of ends on a cliffhanger as it is just the boy walking away, this could make the audience excited to see if there is another part to the advert coming. The couple walking through the park at the time code 0:01 would engage the audience as we used self perception which means the audience can relate to what is going on. Yes it meets the brief as we have attracted a newer audience as we have made a 30 second advert which is to be shown on and has to suitable for primetime, which I think my group and I have done successfully through the idea of having a couple.

6- Effectiveness of conventions?

• One convention that we used in the advert was music, this music jazzy style music was played throughout the whole of the advert, to add more style and life to the advert as without the music there would just be silence. Another convention we used was humour as at the end of the advert the boy just acted like nothing happened and everything in his life was good. A final convention we used was dramatic as when the boy proposed the girls reaction was very dramatic and his reaction to her giving him the chocolate bar was also dramatic. The impact that we wanted the music to have on the advert was to link all of the shots together to make it look like a short love story so that there is not just silence. The impact that we wanted the humour to have was for the audience to laugh at how the girl rejected the boy by giving him a time out bar to say we need a break. Final the impact that we wanted the drama to have was for the audience to be hooked on to watch the rest of the advert to find out. The impact that those conventions that we used had the impact that we imagined it would had as people laughed at the rejection and the reaction to the rejection and also felt that the music mad the advert more of a story as it goes from quite soft to quite upbeat. 

7- Impact of work? 

•  Our advert has a positive message and this is shown at the time code 0:19 where the boy picks up the chocolate after being rejected eats it and walks off like nothing happened, this shows a positive message as it says to the audience no matter how bad the situation by eating this chocolate bar you will feel happy and better about your self and the situation that has occurred.I think our advert has a positive message as the message that we portrayed through the advert was that even though you have had a rough day or you are in a bad situation the chocolate bar will make even the worst situation better. This was explained in our pitch at the time code 0:10 where Connor spoke about it the chocolate bar making an situation better. Yes both older and newer audiences can relate to the advert, as most people or 90% of the audience has been in a relationship with someone that they have really liked, this is shown at the time code 0:02 where they couple are walking in the park by the lake. They can all relate to it as they must have also been in a situation that was difficult for both of them this is shown at the time code 0:14 where the girl rejects the boys proposal.

8- Technical qualities? 

• The filming and editing process was quite successful as we managed to film the whole advert in one day. The editing went very well as we did not have to re-film to fill any gaps or re-film to change the way a shot looked we just had to cut some things down and add some effects on to the shots to make it look more romantic. Our group did not face any major problems as we were very organised as a group which meant that everyone knew what they had to bring and where to meet and what role they was playing in the production of the advert , the only small problem we faced was that after we filmed we decided that the day we filmed some of the footage did not come out as planed. To over come this we filmed on a different day and checked all the footage as we went on so that we knew which shots where good and which ones we could just do again.As stated above there where no major problems that the group and I faced which meant that we did not have no problems to overcome.

9- Aesthetic qualities? 

• How did the advert look in terms of characters, settings, costumes etc? In terms of characters the advert looked good as the characters played the part of a couple quite well by acting natural and not trying to force it to look to much like a couple so by just linking arms and speaking to each other it made the advert look more realistic. In therms of settings the setting of the park with the lake made it more romantic as the lake was in the background with all the flowers on the side etc show at the time code 0:02 and also made it more dramatic for the audience to watch. From using the characters and the setting I feel that it did give a clear feel to the advert as the audience can tell that the advert was romantic from the beginning, dramatic in the middle and then humours at the end due to the boy not caring that he just got rejected.