Monique Reddock Unit 3 & 30 Blog: Advertising Techniques

Target Audience

Class & Socioeconomic Group

From the advert the socioeconomic group is from A-C1 This is shown throughout the advert with the different people being used in the office's.

Audience Appeal

These techniques (self perception) have been used with this certain audience for personal identity and also for social relationships. This has been effective on this target audience as at the time code 0:01 where it is the shot of the office, most people in that age group work in an office or in a place that has an office, so the can personally identify with that shot that is being shown. Another reason why this technique works with this target audience is that the fact that at the time code 0:02 where the man is going to eat the chocolate most people that go to work have eaten a chocolate at there desk which ties back into personally identifying with that scene. A final point of how this technique works with this target audience is that at the time code 0:11 where several people start coming on the scene that ties in with social relationships as the people that work in the office can share the fact that they eat Cadbury's chocolate bars on there lunch break.

Target Audience

Class & Socioeconomic Group

From the advert the socioeconomic group is from A-C1 This is shown throughout the advert with the different people on the platform on route to work, we can see this from the way they are dressed.

Techniques

The technique that is being used in this advert is humour, this is shown throughout the advert at several different time code. An example of this is at the time code 0:04 where the adults have baby voices. Another example is at the time code 0:16 where they are saying what each of there sweets taste like in the baby voices aswell. This has been done to make the adueince laugh at the advert and also to remember the advert.

Audience Appeal

The line of appeal that I have stated to have been used in this advert has been used for social relationships and personal identity. With social relationships, the time code 0:09 this shows that from eating the haribo's or from someone having a packet of haribo's everyone gets along and speaks. This also shows social relationships as people at work or with friends and family with speak about or share haribo's together. With personal identity at the time code 0:01 everyone can relate to being at a train station, either going to work or going outside of the UK, this shows personal identity because the audience watching the advert can relate to the adverts settings.

Target Audience

Class & Socioeconomic Group

Techniques

The technique that is being used in this advert is a hidden message. This is shown throughout the advert as they do not state how good the advert actually is. An example of this is at the time code 0:16 where she opens the bag and the galaxy bar is in the centre of the bag. Another example is at the time cod 0:51, where she is sitting in the car opening the bar of chocolate.

Audience Appeal

By using a hidden message as a line of appeal makes them be able to personally identify with certain parts of the advert for example when she is sitting in the bus, people can relate to that. Also by using Audrey Hepburn's face in the advert it shows the audience that it is a more feminine chocolate and that with that chocolate you can get men to drive you around when stuck in traffic. The weather also adds to the effect as it says that the chocolate brings sunshine and light to your life when you have it or when it is been eaten.

Target Audience

Class & Socioeconomic Group

From the advert the socioeconomic group is from C2-E. This is shown during the advert as the man looks quite old and is at the park with his children.

Techniques

The technique that is being used in this advert is fear and solution to a problem. Fear is shown throughout the advert. An example of this is at the time code 0:07 where the man goes to make the cigarette but when he opens the packet it is his insides. Another example of this is at the time code 0:13 where the man is putting the blood and guts into the paper. A third example is at the time code 0:19 where he puts the cigarette in his mouth and then spits out a bit of guts. A final example is at the time code 0:26 where it is a graphic saying 'search smokefree for free quitting support.

Audience Appeal

By using fear and solution to a problem as a line of appeal for this audience it makes them be able to personal identify with the advert due to what is going on in the advert where the man is taking his children to the park, and when he starts to the roll the cigarette up at the time code 0:13. The weather in the advert is quite dull and dark as it adds to the fear of the advert as people that smoke will go out in any type of weather, also by having the sky look so dull and dark it can relate to what is happening to there lungs every time they smoke a cigarette. The voice over is also monotone to state the facts and she also says you so she is directly addressing the audience this then shows that this advert has a overt message to the product that is being advertised as they are giving you all the facts about the product.

Target Audience

Class & Socioeconomic Group

From the advert the socioeconomic group is A-D. This is due to the fact that the charity are trying to get all the people from the socioeconomic groups that work to try and get the to give money to the charity.

Techniques

The technique that is being used in this advert is concern, this is shown throughout the advert. One example of this is at the time code 0:06 where there is a little boy drinking dirty water from the swamp. Another example is at the time code 0:10 where there is a close up of the little boys face. A example is at the time code 0:14 where it is a graphic saying he has no choice. A final example of this is at the time code 0:18 where it is a close up of the baby drinking the dirty water.

Audience Appeal

By using concern as a line of appeal it makes the audience be able to find out information about what is going on in a different country, and also it shows what they can do to help. From the examples that I used this makes the audience concerned as to what is going on in other country's. From the the long take close ups this also makes the audience feel extra sorry for them as the close ups are making the audience feel more sympathetic for the children that are drinking the dirty water. From this advert the message is a very open one as there are very blunt as to what is going on and what has to happen to stop this or to resolve this issue.

Monique Reddock Unit 3 & 30 Blog