- One benefit offered by this product is that it is a tasty sweet. This is shown at the time code 0:33. Where the little girl says "greedy chops" which indicates that the man has had more than one. This has been done to show the audience that once you have had one you can not resit another one.
- Another benefit offered by this product is that it is irresistible. This is shown at the time code 0:19 where the little boy is picking up the sweet trying not to eat it. This has been done to show the audience how hard it is for them to not eat the Haribo sweet.
Advantages over other similar products
- One advantage that Harbio has over Jelly baby's is that harbio is hard to resit. This has been shown at the time code 0:24 where the little girl say's "don't do it". This then shows to the audience that this is better than jelly babies as they taste better and once you have eaten one you can not stop eating them.
- Another advantage that Harbio has over the jelly baby's advert is that there is more than one type of sweet in a Harbio packet. This is shown throughout the advert as every child has a different sweet to another. This has been done to show the audience that you can get a variety of flavours, shapes and sizes throughout the bag of Haribo's.
- This has an advantage over Jelly baby's as people are more likely to buy haribo due to the variety of sweets you can get in a packet. The fact that they are irresistible is another thing to to the audience as they would want a sweet that is nice, so showing them that it is hard to resits makes them wanting to buy it more.
- The USP of this product is that it is just to good to resit. This is shown at the time code 0"16 where the little girl is shown saying "don't do it". This has been done to show the audience that the Haribo sweets are too good that they can not wait to eat them. This is also shown at the time code 0:24, where the children can not wait any longer for them to eat the sweet so they just eat it.
- For this advert this is aimed at young children and adults. This has been shown throughout the advert as there are children that are try to resit eating the sweet and also at the end of the advert there is a man trying to take one of the sweets. This has been advertised so that adults by the sweets for themselves and for there children, and also so that the children will ask there parents for that sweet.
- From the advert we can see that once eating the sweet you are happy. This is shown at the time code 0:27 where the little girl has eaten the sweet and is now smiling. This has been shown this way to show parents and children that once they have eaten this sweet they will be happy, due to the taste and then they will want another one to be happy again.
Brand identity
- This brand has not changed much from the 2008 Haribo starmix advert (https://www.youtube.com/watch?v=MUrftf3ndAw) in this advert there is a dad being interrogated by his family. So you can see that the advert is still aimed at young children and adults. You can also see that the product is still irresistible as the dad does not want to own up to eating the product but then breaks when the little girl questions him.
- Over the years of harbio the brand has been trying to get into the audience's head that haribo's are for sharing, there are a variety of flavours shapes and colours. It has also been building up the fact that harbio's are irresistible so once you start eating them you can not stop.
Snickers Advert
Benefits offered
- One benefit offered by this product is speed and energy. This is shown at the time code 0:24 where they give Mr Bean the Snickers bar and then he turns back into a ninja and manages to escape being captured. The product has been advertised like this to show the audience that the product is healthier than what it actually is.
- Another benefit is that snickers is filling. This is shown at the time code 0:20 where one of them say "you cant concentrate when you are hungry". This has been advertised this way to show the audience that a snickers bar is filling and that it gives you the energy you need to concentrate. This is good because it makes the audience want to by this product as a snack as it is filling.
- A final benefit to this is that the snickers makes you back to yourself. This is shown at the time code 0:27 where the writing says "you're not you when you're hungry". This tells the audience that by eating the snickers bar they will be back to them self's when they are hungry, as you associate that slogan with snickers. This has been done this way so that when someone is hungry and only want a snack they would want to buy a snickers.
- One advantage is that it gives you energy and restores your hunger. This is shown at the time code 0:24 where the man has eaten the snickers bar and is able to escape without getting hurt. This is better than the mars advert as the advert only shows that with a mars bar you can teach a dog how to play an instrument. The snickers bar has been advertised this way because most people want energy, where as in the mars advert there is no sign of the bar making you have energy.
- Another advantage that the snickers bar has over the mars bar is that it stops hunger. This is shown at the time code 0:20 where the snickers is thrown at the guy to eat so that he is no longer hungry. This has been advertised this way to show that no other product can clench the hunger like snickers can. Where as with the mars bar advert there is no writing of the product saying it can fill you up or that it stops you from being hungry.
- A final advantage that snickers has is that when you eat snickers you are winning with a group, where as with mars you are winning as one. This is shown at the time code 0:25 where the final man is with the group again, where as in the mars advert there is the single man with his dog winning by himself. The snickers advert has been advertised this way to show the audience that the snickers bar can be shared with friends and not to eat it alone.
- The USP to this product (snickers) is that it stops you from being hungry. This is shown at the time code 0:27 where it says "you're not you when you're hungry". This shows to the audience that you can eat this whenever you are hungry and then you will not fell hungry no more. This is different from mars bar as mars adverts shows that you can do anything with mars and win, where as snickers is more about becoming yourself again and regaining the energy that you previously had but lost.
- This product show that it will enhances the audience's life by making them have energy. This is shown at the time code 0:51, where the man changes back to himself and is able to escape from getting hurt. This has been advertised this way to show the viewers that after eating a snickers it will enhance their life by making them have energy.
- Another way this product enhances the viewers life is that it makes them, themselves again. This is also shown at the time code 0:51 where the man changes from Mr bean (a clumsy person) back to his original form (a ninja). This is good as it shows the viewers that after eating a snickers bar they will be back to themselves after a long day.
- A final way that this product enhances the views life is that it stops hunger. This is shown at the time code 0:27 where the writing say's "you're not you when your hungry". This is good for the advert and also to show the audience that it enhance's their life, as it stops whoever is eating a snickers bar from being hungry after they have eaten it.
- This brand has changed over time, as in a 1980's snickers advert (https://www.youtube.com/watch?v=7l-yFjLE5Tc) they speak about what is in the chocolate bar, where as in the newer one they do not speak at all about what is inside the chocolate. This has been done to show the audience what is good about snickers and how eating a snickers will impact their life.
- Snickers bran has been trying to build up over the years that snickers clenches hunger so that when you eat a snickers you will not be hungry. Another thing it has been building up is that you are not yourself when you are hungry, so snickers makes you yourself again.
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