Style

Style 

Humorous

• The style that is being shown in this advert is humorous. This is shown at the time code 0:10 where the man starts to dance after he has eaten the sweet. The impact that this has on the audience,is that from watching the advert after eating the sweet you will have energy to just start doing a crazy dance.
• This is also shown to be humorous at the time code 0:24. Where the words "full on". This is humorous because there is other people dancing with this man. This impacts the audience as they will now believe that with that sweet you will be full on with a lot of energy until it is finished. 

surreal  

• This is a surreal advert due to the events that take place throughout the advert. An example of this is at the time code 0:02 where one of the rugby players come in the middle of the huddle and show some haribo's. This is done to imediently show the audience the product and what the advert is about. 
• Another example is at the time code 0:07 where the men start speaking but have voice's like little children. This is surreal as you would never think that grown men that play rugby would have voices like this or sound like this. From doing this it also makes people speak about the advert due to how funny and surreal the advert actually is.
• This has been done to keep the audience engaged to the advert due to the humour of seeing grown men speaking with children's voice's saying what there haribo sweet was like and how good it tastes.

Dramatic

• This extra gum advert has used the style dramatic to keep the audience engaged to the advert. This is shown at the time code 0:02 where there is depressing music being played showing a girl with her friends. This has been done to make the audience watch the advert to see what product is being advertised.
• Another example is at the time code 0:10 where the girl drops her books and the boy helps her. From this the audience can tell that it is a love story type advert, but still would watch it to find out what product is being advertised.
• A third example of this is that throughout the advert the couple go through different situations. This has been done to show the audience that throughout your life and any situation, Extra gum will be with you throughout all of them.
• A final example of this is at the time code 1:50 where the extra gum packet is shown on the screen with a wrapper and a drawing of a man purposing to the women. This has been done to show the audience what the product is but to also say that with extra gum you can find your match and settle down. This also impacts the audience as the advert was so dramatic that they would not forget that advert.

Parody 

• This advert uses the style parody right from the beginning. This is shown at the time code 0:08 where the gorilla from the cadburys advert is shown on the screen. This has been done to make the audience think that it is an advert that they already know.
• This is also shows parody at the time code 0:01 where the music is different from the original cadbury advert. This has been done to get the audience thinking about what advert this is, and what the advert is about. 
• A final example is at the time code 0:43 where the drums have no sound and the biscuit comes up on the screen with the plug. This has been done to show the audience what the advert is actually about, this will also get people speaking as they will say how the Chips Ahoy advert hijacked the cadburys gorilla.