Wednesday, 27 April 2016

Pitch Reflection

How well did you carry out and apply you audience and product research?
As a group I feel that we carried out the research very well as we asked them what they would like to see on the packaging of the bar and also what there favourite chocolate bar is and have they ever heard of the bar that we will be making an advert for, however I do believe that we should have given out the audience questionnaires to people who are outside of our school so that we could have gathered a wider range of information about the type of audience that we are aiming towards. When looking at the product research we done I thought that we done quite well as we managed to find the ethos of cadbury's, we also managed to find out about the chocolate branding and how it has changed and also a previous advert for the time out bar.




How well did you present you research/idea?
I feel that we presented our idea and the research that we done very well. We used powerpoint to present our idea and we also made it very visual with more pictures than words. Whilst explaining certain slides we would state where we found it from and we would also go into more detail of how we would show this in our advert. I felt that throughout the presentation myself, Connor and Darren all helped each other when someone got stuck on a slide or forgot a piece of information, I felt as though this made everyone in the group more confident during the presentation as if they did forget something then someone was there to back up the things that they was already stating.



How could you improve your pitch in terms of a)content - In terms of content I feel that I as an individual could have improved on the slides that I had to read out, I felt as though I could have explained them in more detail and related them more to the advert and more to how we was going to use things in our advert. I also feel that I could have said more or helped more during the presentation when people in my group got stuck on certain slides. b)research - In terms of research I feel that we should have gathered more information from our target audience and not just in school but outside of school as well so we could have had a variety people in different areas instead of just the one. I also feel that we should have gathered more information about the product it self, so more about the slogan and why we chose the slogan that we did.
c)presentation - In terms of presentation I feel that I could have been more open whilst speaking and also speaking at a steady pace, as at the beginning whilst describing the content of the advert I felt that I was quite shaky and speaking quite fast which meant that my words got muddled up and I had to start the sentence again. I feel that as a group at the beginning of the presentation everyone was quite nervous which meant that people was speaking quite fast and messing up what they was saying, we could improve on this by trying to be more relaxed at the beginning and slowly ease into the presentation without trying to rush it.

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