Form

Form 

Realist Narrative

• The form that is being shown is realist narrative. This is being shown throughout the advert. One example of this is shown at the time code 0:04 where both generations are waking up for bed. This form has been done to make the audience be able to relate with the advert, in the sense of everyday life, so they are in similar situations.
• Another example is at the time code 0:07 where they are all eating breakfast. This also has an impact on the audience as they can relate to doing these things with there partners or families in the morning.
• A third example at the time code 0:12 where they are going to work and one is riding and the other is in a car. This has an impact on the audience as they can relate to being stuck in traffic on the way to work, or also riding there bike to work on a sunny day.
• All of these have been done to make the audience want to buy the product more as they can relate to the advert, and what the people are doing in the advert.

Anti-realist Narrative

• This is an anti-realist narrative advert due to what is taking place in this advert would never happen during a regular day. This is shown at several time throughout the advert. One example is at the time code 0:03 where everyone is in different coloured suits to represent smartie's having a normal life. This impacts the audience as it gets them interested in the advert due to how fake it actually is. 
• Another example is at the time code 0:12 where all the other colours run away from the blue one and lock themselves in a smartie's box. This impacts the audience as they wonder why they are running from the blue one and also how impossible it is due to them locking themselves in the chocolate box.
• This has been done to draw the audience to watch the advert and also so that it will be stuck in there heads, as it is an advert that is not what you see on a daily basis, which will mean that the adverts will stay in the audience's head for quite a while.

Animation

• This Milky Way advert uses animation throughout the whole advert. This is shown at the time code 0:00 where both cars are at a red light waiting for it to go green. This has been done to show the viewers that can tell that the chocolate bar is not a boring one and that it has a bit of fun to it. 
• Another example is at the time code 0:10 where the red car is eating through the donuts sign. This is to show that the advert has a funny side to it, which shows the audience that the chocolate bar is for fun people to eat. 
• The advert has been done in animation to make the audience of all ages know about the product in a jokey way without having to say everything about the chocolate bar, also by doing the advert in this form it makes the audience laugh witch will mean the advert will stay in there heads.

Documentary 

• This skittles advert uses the form documentary and this is shown throughout the advert. One example of this is at the time code 0:04 where there is an interview with a women. This impacts the audience as the adverts message of the product is easier to perceive during the time the advert is on. 
• Another example is at the time code 0:54 where they are showing the mans life after being struck by a rainbow. This has also been done to tell the audience what the product is like what the product is like without making it so obvious. 
• This form has been done to tell the audience what a certain product is like in a different form of advertising, so that they can be locked into the advert, and also never forget the advert as it is one of the only ones that they have seen like that.

Talking Heads 

• This Aldi advert uses talking heads throughout just to tell the audience about the product. One example of this is at the time code 0:06 where the old women is speaking about what orange juice she likes. This is done to give the audience a real persons opinion of different products. 
• Another example is at the time code 0:08 where she holds up the Aldi orange juice and says you can see the bits. This is done to show the audience that the other product is just as good as the first one for a cheaper price.
• These talking head adverts are done to give the audience a variety of opinions on a certain product before they buy it as it gives them satisfaction to know what other people think of a product.

Stand Alone 

• This M&M advert is a stand alone advert as it is the only type of advert like it.
• This is shown at the time code 0:02 where the brown m&m is seen to be smart and sophisticated, another example is at the time code 0:16 where the red m&m takes off his "clothes".
• By using this stand alone advert it make the audience remember the product as it would have been a funny advert that they have not seen before and will only see for a short time. 

Series

• The Tesco Christmas adverts are series adverts, as every advert is leading up to Christmas and then about new years eve.
• At the time code 0:11 they are speaking about the situation that has to be solved. Then at the time code 0:38 the advert ends with them walking away.
• By using series adverts it keeps the audience looked into to find out what happens in the next advert, or what are they going to be shopping for in the next advert, or what will the be searching for or racing to find in the next advert. So it keeps the audience engaged as they want to find out more about the advert and what happens in the following ones.